The major networks are finally doing something smart in their fight to keep their advertising properties relevant in the age of the DVR. The major television networks are experimenting with a variety of part advertising/part entertainment concepts now. These include fake commercials for the fictitious “Hanso Foundation” aired during episodes of Lost (as part of a larger “Lost Experience” concept involving non-televsion content), fake comedic PSA’s shown during episodes of The Office, and a $2 million interactive game called “Gold Rush” being put on by CBS and AOL. I don’t think I’ll personally be tempted to actually watch commercials again (the shows just really aren’t good enough to make me watch commercials!), these steps will likely work for some of the viewers out there in TV land.